NBCI Black Church Consumer Index Survey Project (BCCIS)

The National Black Church Initiative’s (NBCI) Black Church Consumer Index Survey (BCCIS) is an innovative tool to track and analyze up-to-date data covering our membership’s interactions with the market place. BCCIS enables NBCI to better understand the behaviors and patterns corresponding to a wide array of products and issues across our 34,000 churches and 15.7 million members.

The Black church’s demographics span the entirety of the Black community – across age, ethnicity, geography, sex, gender, political persuasions and the like. Our surveys, dating back to the late 1990s, make NBCI a leader in African American consumer information and analytics.

Our methodology is simple and culturally relevant – we use five focused and pointed questions to get at the heart of how our congregants perceive and use market place, products and services. PhD students help us analyze responses in way that allows NBCI to understand disparities that exist between mainstream America and minority communities. Additional queries that arise from our initial surveys are addressed through additional questions that clarify data analyses.

NBCI is excited about BCCIS’ potential, especially its ability to help the auto industry understand the nuances of African American buying psyche. BCCIS will provide the auto industries with new and improved statistical data for educational and marketing purposes. The automobile for some black families is the most important and expensive purchase that they will make.

The success of BCCIS lays squarely trust and faith that its members have in their leaders. NBCI through BCCIS has broken through miscommunication and mistrust barriers affecting the African Americans. Many consumer researchers seek to find answers to desires and the unique understanding of African American consumer buying habits.

BCCIS will address this foundational mistrust and help reveal answers on how to overcome major psychological barriers that had, and are still having, devastating effects on African American consumerism. BCCIS hope to reveal a unique way measuring African American spending habits and how to affectively to them.